Open to new families · Q2 2026
Independent advisory · 327 families · since 2014

Wealth tended
the way a garden
is tended.

Equity is an independent registered investment adviser. We hold the fiduciary standard for the entirety of every engagement, charge a fee on assets only, and write a quarterly review that explains what we did and why.

Families
327
AUM
$4.27B
Avg tenure
11 yrs
quarterly review · Q1 2026
Pérez-Costa household
Net household wealth
$4,272,184
+8.42% YTD · net of fee
Allocation · Q1
US equity42%$1.78M
Intl equity18%$0.76M
Investment-grade fixed22%$0.94M
Real assets10%$0.42M
Cash & equivalents8%$0.37M
signed · S. Mehta, CFP® · CFA® filed 04/14
Families & institutions served
Northwind CapitalMercury TreasuryFoundry 47 WealthPlover & Co.Field Notes CapitalHeron & ValeMarsh & QuillCaldera FoundationBristol Family OfficeHolman & BirchNorthwind CapitalMercury TreasuryFoundry 47 WealthPlover & Co.Field Notes CapitalHeron & ValeMarsh & QuillCaldera FoundationBristol Family OfficeHolman & Birch

A small advisory practice. Four convictions.

Independence, fiduciary standard, fee transparency, written reasoning. The rest is downstream.

01 · Strategy

Asset allocation as a long, slow conversation.

Strategic allocation reviewed annually with you in the room. Tactical bands of ±5%. Tax-aware rebalancing at the lot level.

Strategies
7
Avg holdings
42
Avg turnover
14% / yr
02 · Fiduciary

SEC-registered. Always fiduciary.

No commissions, no spreads, no 12b-1. Fee on assets only.

03 · Planning

A written plan, refreshed annually.

Cash flow, retirement, education, estate. One document, in plain language.

Services

Three lines of work.

01

Discretionary advisory

We hold the mandate. Strategic asset allocation, tax-aware rebalancing, written quarterly review.

Fee
0.62% / annum
fiduciary · written
02

Comprehensive planning

Cash flow, retirement, education, estate, insurance. One written plan, refreshed annually with you in the room.

Fee
$4,800 / yr
CFP · CIMA
03

Tax & estate coordination

We coordinate with your CPA and estate counsel. Tax-loss harvesting, charitable strategies, RMD planning.

Fee
0.10% / annum
ASC 740 · IRC § 691

A modern advisor. Or the old wirehouse.

Not all advice is created equal. The difference compounds.

Comparison
Equity
Traditional bank
Standard of care
Fiduciary at all times
Suitability when convenient
Compensation
Fee on AUM only
Commissions + spreads + 12b-1
Custodian
Schwab / Fidelity
Bank balance sheet
Reporting
Quarterly written review
Monthly statement
Independence
Independent RIA
Bank-affiliated
From client letters
"We moved from a wirehouse to Equity in 2022. The first quarterly review explained more than the last 19 statements combined."
Adelaida Pérez-Costa
Founder, Cooperage Press
$4.27B
AUM
8.42%
avg net return
1,427
client households
31 yrs
combined CFP / CFA experience

Fee on AUM. Posted quarterly.

No commissions, no 12b-1, no soft dollars. Fee schedule on Form ADV Part 2A.

Personal

0.62%
/ annum

$1M minimum. Discretionary advisory, quarterly written review, annual planning meeting.

  • Strategic asset allocation
  • Tax-aware rebalancing
  • Quarterly written review
  • Annual planning meeting
  • Custody at Schwab
Schedule a call

Professional

most chosen
0.42%
/ annum

$5M minimum. Adds tax overlay, estate coordination, equity compensation planning.

  • All Personal features
  • Tax-loss harvesting
  • Estate coordination
  • Concentrated stock plans
  • Two named advisors
Schedule a call

Family office

0.28%
/ annum

$25M minimum. Multi-generation wealth, foundation governance, family education.

  • Multi-generation
  • Foundation governance
  • Family meeting facilitation
  • Next-gen education
  • Dedicated CIO + 2 advisors
Schedule a call
Trust & fiduciary

The questions a client should ask first.

Yes. Equity Advisors LLC is a SEC-registered investment adviser (RIA). We are bound by the fiduciary standard for the entirety of every engagement.

Schedule a call.
We will write the engagement letter Friday.

A 45-minute conversation, by phone or in our office. No paperwork in the first call. We propose, in writing, within five business days.